CPLG France to build a licensing programme for Meccano

BRANDORA Editorial Staff - May 2011

Iconic construction system Meccano has signed an agreement with CPLG to develop a licensing programme across France. CPLG’s vast experience in the licensing industry fits perfectly with this long established brand.

Invented for his children in 1898 by Franck Hornby, the Meccano system soon became a worldwide success. Originating in Liverpool then moving in to Europe in the early 1920’s, Meccano maintains its global manufacturing site in Calais. A truly traditional brand Meccano continues to keep up with the demands of modern children from pre-school upwards.

CPLG France is committed to developing a licensing programme that will appeal to all ages encompassing the nostalgia of the brand as well as the innovative new construction systems.

Marina Narishkin CEO at CPLG France says "We are really looking forward to working with Meccano. The long term goal is to fulfil the needs of the generations of Meccano fans by offering them tailored products ranging from vintage to novelty for pre-school through to adults".