It has been announced that, commencing June 1st 2011, Kidz Entertainment/EEMC has been appointed by Lucas Licensing to represent Star Wars, the world’s most popular boys’ brand, across Eastern Europe and the Nordics.

As one of the biggest properties in the world Star Wars needs little introduction – the brand has been a pioneer in the modern entertainment industry since the first film was released in 1977 and the entire pantheon of six hit films rank as some of the most successful and influential movies ever made. This has combined with a multi-media presence that spans publishing, the web and interactive, as well as the hugely popular TV series Star Wars: The Clone Wars. The forthcoming conversion of all six films to 3D – beginning with Star Wars: Episode I The Phantom Menace in 2012 - will capture new audiences and increase exposure for this massive brand, which has maintained momentum for the last 30 years and is still continuing to grow. In licensing terms, this has led to the creation of thousands of product lines across multiple sectors and Star Wars maintains a constant retail presence across the world - it is the only truly global boys’ brand and is No.1 in most territories.

The Kidz team will be working hard with key partners such as The LEGO Group and Hasbro to bolster the brand’s position in the Nordics and ensure that it becomes the No.1 boys’ property across the whole of Eastern Europe.

“Star Wars is an absolutely huge brand that we are delighted to be representing,” says Kidz Entertainment/EEMC CEO Morten Geschwendtner, “it is something we have dreamt about since founding this company a decade ago and we will be doing all we can to deliver outstanding results in the coming years.”

Howard Roffman, President of Lucas Licensing adds, “Star Wars has touched so many lives throughout the Nordics and Eastern Europe. We value the enthusiasm and perspective that Kidz brings to further developing the brand in these key markets and we look forward to working with them.“