The gift range that’s all write for the Moomins!

Caroline Mickler Limited, Licensing Agent for the Moomins, the loveable family of trolls popular in print and film and now the focus of a successful licensing programme, has announced the award of a licence for Moomin gift stationery.

The stationery is to be produced by Copywrite Designs, Europe's leading distributor of character licensed stationery and bags for children and the student market. The range includes beautifully designed and illustrated notebooks, pencil cases and pocket organisers, as well as to-do lists, notecards and sticky notes. All items in the range are charmingly illustrated with pictures of the Moomintroll and the word Moomin against a simple pink, blue or turquoise background.

The gift stationery will be on sale at leading independent gift shops in the autumn. The main buyers are expected to be young women, a key market for the Moomin brand, although the loveable and friendly trolls are also likely to find a strong market among teens and tweens.

The Moomins have been stars of books, cartoon strips, stage and screen for over half a century. Caroline Mickler Ltd’s strategy for the Moomin brand has brought a wide range of licensed product, including stationery, cards, books, apparel, accessories, tableware and an award-winning range of fashion bags, to a vast consumer audience but in particular two target markets for whom the lovable, carefree trolls have a massive and enduring appeal: children and young adult women.

Richard Mason Commercial Director at Copywrite Designs, says: “We are delighted to be able to work with the Moomin brand, not only because of its iconic appeal over many decades, but because its elegance and charm make it perfect for gift stationery that is both striking and original.”

Caroline Mickler adds: “The quiet charm and enduring appeal of the Moomins lend them perfectly to a range that is both light-hearted and beautifully designed. I feel sure that this delightful range of gift stationery will appeal both to Moomin fans and to those who simply love unique and attractive design.”