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Brand licensing specialist Kidz Entertainment/EEMC has announced details of a new corporate identity that will see the company rebranding as Ink from June 6th.
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Designit – Europe’s leading strategic design consultancy – is behind the rebrand, which will include a new visual identity and a website at www.ink-brands.com. The new name reflects changes and growth at the agency – although it continues to be a major force within the kids/entertainment sector, big lifestyle brands such as Discovery have also recently been added to the portfolio.
“The increased scope of our operations made it important to have a name that did not simply reflect our role in the children’s sector, as we are starting to represent carefully-selected corporate and lifestyle brands,” explains CEO Morten Geschwendtner. “The new name does not limit us and also very much defines what we are about – which is inspiring people to put ink to a contract. This, combined with our new visual identity, better represents our activities and our future and we are very happy with the job that Designit have done. The new website also looks great – it is very effective at projecting the Ink message but is also understated, using a predominantly black and white colour scheme, which reflects the fact that it is our brands that we want to stand out, not us.” |
As Ink, the company will consolidate its strong position as the best brand licensing agency in the Nordics and Eastern Europe, as well as continue to make significant growth in Russia, where it has a second-to-none commitment to developing the country’s licensing market. The latest sales figures have been testament to the agency’s ongoing expansion, showing consistent growth across all territories, with revenues in Russia alone more than doubling year on year. |
