Millions of girls across the world are about to be introduced to new adorable characters and amazing adventures, as the much anticipated Puppy in my Pocket: Adventures in Pocketville cartoon series hits TV screens in over 120 countries this July. The exciting new series from the Giochi Preziosi Group, MEG and Mondo is set to broadcast on Turner Broadcasting channels Cartoon Network and Boomerang across EMEA this summer. The show will be supported by a fully comprehensive licensing programme driven by Turner CN Enterprises who has been appointed as the official licensing agent for Europe, Middle East & Africa, excluding Italy, Spain and Greece where Planeta Junior has been appointed as agent. The first Puppy in my Pocket licensed products will be available at retail in 2012.

Puppy in My Pocket: Adventures in Pocketville is set in the magical world of Pocketville where pets are matched to a child in need of a friend, by the beautiful kitty Princess Ami, using the power of her "Friendship Heart” necklace. When Ami is sent to the real world by her meddlesome twin, a young girl, Kate, is sent to Pocketville in her place. With the help of Kate’s pet puppy Magic, together they must keep searching for Ami to bring her back home.

Inspired by the successful Puppy in My Pocket franchise, which has seen toys from MEG selling over 150 million figures worldwide, the TV series will speak to a huge existing fan base and new audiences alike. The Adventures in Pocketville storyline has been brought to life in a 52 x 13’ TV series co-produced by MEG, Giochi Preziosi and Mondo TV.

Graziano Delmaestro, Licensing Director for Giochi Preziosi said: “This is a vital period for the property, as millions of girls are about to be introduced to the adventures of Pocketville. The team is incredibly excited to see the response, as this is the forefront of the licensing programme. The brand has already been popular in Italy after its launch last fall, and with the support of our partners, we are confident that the rest of the world will love it too.”