Program to Target Publishing, Interactive, Apparel, Accessory and Home Décor Categories

Licensing Works!®today announced that it has been appointed by Playmates Toys as the global licensing agent for the Hearts for Hearts Girls™ brand.The initial program will focus on manufacturing and promotional partners within the publishing, interactive, apparel, accessory and home décor categories. Licensing Works! will showcase Hearts for Hearts Girls at Licensing International Expo, June 14-16 in Las Vegas, Nevada, booth #5628.

Hearts for Hearts Girls is a charitable doll line and fashion collection featuring six dolls from around the world. The brand seeks to empower girls to become agents of change in their communities, their countries and around the globe. The dolls come to life with a fully interactive website that lets girls discover different cultures, hear about girls just like them and learn about how they, too, can make an impact, one heart at a time. Through a partnership with World Vision, a brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS, WATERBABIES and FAMILY GUY. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com