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Brand licensing specialist Ink — formerly Kidz Entertainment/EEMC — is celebrating a triumph at the prestigious Homey Awards. The Homeys are special awards given annually by Fox Consumer Products to its partners for outstanding achievement. Ink — the leading brand licensing agency for the Nordics and Eastern Europe — has for the first time won the Fox Agent of the Year award. In recent years Ink has successfully launched licensing campaigns for such Fox classics as the wildly popular Ice Age and the Simpsons, along with mega-hit Avatar, into markets as diverse as Sweden, Denmark, Russia, Poland and the Czech Republic. The award is a further boost for the company whose continuing success across many key growth markets in Europe, as well as expansion into corporate and lifestyle brands, recently saw it announce the new corporate identity that rebranded Kidz Entertainment/EEMC as Ink. Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. Fox Consumer Products has been rewarding its partners around the world with the Homey Award for outstanding achievements in movie promotion for more than 12 years. The award is given in three partner categories: Retail, Licensing and Advertising. Morten Geschwendtner, CEO of Ink, says “It is always gratifying to receive recognition from your partners, especially one as globally recognised and respected as Fox. At a time of record growth and continuing evolution for this company, this is a pleasing vote of confidence in our commitment to the Nordic and Eastern European markets. We are thrilled to have received this award.” |
