From guinea pigs to Great Danes: RSPCA-branded pet bowls for all tastes

BRANDORA Editorial Staff - June 2011

 
Mason Cash produces three fun and stylish new ranges for pets

 

Leading animal welfare charity and popular consumer brand RSPCA will be branding three new ranges of products as part of its long-standing endorsement of Mason Cash pet bowls. The diverse ranges come in a variety of colours and styles for pets including cats, dogs, rabbits, guinea pigs, hamsters and mice.

The three new ranges will be available at independent retail outlets across the UK from the second quarter of this year.

The ‘In The Country’ pet bowl range has been developed to appeal to owners of cats and dogs of all sizes. The robust stoneware bowls are decorated with a traditional country pattern in blue or pink.

With the second new range, dog and cat owners can treat their pets to bowls in either pink or black and embossed with the slogans ‘Princess’ and ‘The Boss’. The bowls are available in large and small versions and have a thick lip to make them easier to pick up.

Meanwhile, in response to the growing popularity of smaller pet feeding, especially among families with young children, Mason Cash is also producing a range of brightly coloured bowls small enough for rabbits, guinea pigs, hamsters, gerbils and mice.

RSPCA trading manager Cathy Snow said: “These bowls are colourful, stylish and, designed with the needs of the pet uppermost. The continuing financial contributions of Mason Cash have been an enormous boost to RSPCA welfare activities in recent years.”

All Mason Cash bowls, whether the new ranges or the cane-coloured stoneware that has been a Mason Cash classic for 70 years, contain the RSPCA logo and a message about the charity’s work. Mason Cash has contributed a significant sum annually to the charity since it first started working with the RSPCA in 2007.

Paul Donnelly, brand manager, Mason Cash, said: “As strong supporters of the charity, it is a huge privilege for Mason Cash to partner with the RSPCA. All of our items are designed with the welfare of pets in mind, and working alongside the RSPCA reinforces the message that we care about animals.”

Mason Cash also has a strong link with the RSPCA in the design of its products, regularly seeking advice from and working with the RSPCA's companion animals team — the science group looking at the welfare of pets at the RSPCA.

Established in the 1800s, Mason Cash is a long established and much-loved brand. Its petware range is highly regarded for the care with which it is developed to suit all animals whether large or small. Mason Cash is part of the Rayware Group, one of the leading suppliers of homewares throughout Europe.