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FAMILY GUY - one of the most influential and wildly-popular programs to ever hit the airwaves - and the #1 show for teens and men 18-34 - is celebrating its "Something, Something, Something Anniversary" and Twentieth Century Fox Consumer Products is going all out to make this a year to remember for fans of the hit TV series. Everything from special promotional screening events and a variety of new products, to major retail support and an increased presence in the interactive space, will mark a holistic merchandising program that will engage fans across a variety of touchpoints. The strategy will launch In a first for the FAMILY GUY franchise, and to set the tone for the bold year ahead, Fox Consumer Products is harnessing the power of the Griffin family to unleash a midnight in-theater promotional screening program the week of September 12th in advance of the season premiere. In partnership with the Fox Broadcasting Company and Fox Home Entertainment, the events will offer diehard fans exclusive access to the never-before-seen season premiere episode before it airs on FOX in a festival atmosphere that will include FAMILY GUY giveaways, trivia, prizing and more. The screenings will hit some of the biggest markets across the country and will include street promotions at college campuses in each stop. "We wanted to kick off the FAMILY GUY 'Something, Something, Something Anniversary' around the country in a way that would excite fans and engage consumers and retail like never before," said Robert Marick, EVP of Fox Consumer Products. "There is no property that exemplifies the edginess of the Fox brand more than FAMILY GUY and we're going to take it to the next level for the franchise this year." Fox Consumer Products will give fans all-new ways to enjoy FAMILY GUY content that will stretch way beyond the TV screen. It will all start with the introduction of a FAMILY GUY online game experience. The new browser based game will tap into the crossover between the FAMILY GUY fanbase and gamers in a big way. Further expanding the interactive world of FAMILY GUY, Fox Consumer Products has tapped Playmates Toys for an extensive line of figures, figurines and compatible playsets featuring the show's most popular character voices and phrases to give fans the ultimate Quahog experience. Additionally, Titan Comics will introduce a new monthly FAMILY GUY comic book this summer. The comic will follow the Griffin family in a string of brand new outrageous storylines, treating fans to more hilarious adventures. Other items available this fall will include apparel, greeting cards, barware/glasses, board games, and more at some of the nation's biggest mass retailers. |
