Huge success for Panini’s sticker album of FIFA Women’s World Cup 2011

m4e - Juni 2011
 
 

 

With the official sticker collection of the FIFA Women’s World Cup 2011, Panini surpasses all expectations. The album and all associated 336 collector cards appeal so much to collectors and football fans that the present print run exceeds the original plans by 300 per cent. Detailled numbers will be published after the World Cup.

For the very first time Panini publishes a sticker collection for a FIFA Women’s World Cup. As with all football mega events, a double page is dedicated to each of the 16 attending teams, in total the album consists of 40 pages offering space for 336 collector cards. The rights to the German Women’s National Team of the DFB (German Football Association) were licensed by the Munichbased brand management and media company m4e AG.