The Giochi Preziosi Group appoints Androni Giocattoli for Puppy in My Pocket beach toys

BRANDORA Editorial Staff - June 2011
 

 

The Giochi Preziosi Group is delighted to announce that outdoor specialists Androni Giocattoli has joined its list of prestigious licensees, in an agreement to produce fun beach toys and accessories for girl’s property, Puppy in My Pocket: Adventures in Pocketville.

Following an agreement of the two year deal, girls across Europe* (excluding Italy) will be able to get their hands on a selection of new toys, all inspired by the Puppy in My Pocket: Adventures in Pocketville TV series, co-produced with MEG and Mondo TV. The range will include bucket and spade, watering cans, wheel barrow and vehicles.

Graziano Delmaestro, Licensing Director for Giochi Preziosi said: “Children love to take their favourite toys along with them to the beach, and next year girls can take Puppy in My Pocket: Adventures in Pocketville along with them too. Androni Giocattoli is renowned for high quality beach toys and we are confident that children and parents will be happy with the new range.”

Adding to this, Mario Androni, General Manager of Androni Giocattoli said: “The Giochi Preziosi Group is a great licensor to work with. The new Puppy in My Pocket: Adventures in Pocketville toys will be a fantastic addition to our portfolio and we look forward to the forthcoming years.”