Hydrogen Is Launching A Very Fashionable Collection With Sanrio Characters

For Hello Kitty you can never have too many friends. During the last Men Fashion Week in Milan the icon of made in Japan, loved by small and big ones, presents her new friend , the charming skull, also an icon, from Hydrogen.

The sporty glam label rigorously Made in Italy, which is linked to the creative and entrepreneurial talent of Alberto Bresci has created an exclusive capsule collection for men and women in co‐branding with Sanrio, the owner of the character Hello Kitty.

The colourful, stylish and sporty‐chic products of glam sportswear line H2S, Hydrogen signature couture gym line, have all been revisited with an original custom‐made graphics of somewhat 'gothic Hello Kitty transformed in the icon skull in Hydrogen manner.

“After many cobranding projects, not only in the fashion world I have to admit that the one with Sanrio is the one I’m most excited about. Sanrio’s characters are recognized on global level and moreover because Hello Kitty, My Melody and Keroppi acquire the shape of our skull” commented the President of Hydrogen, Alberto Bresci.

“We are very enthusiastic about this new collaboration with Hydrogen”declared the Vice President of Sanrio GmbH, Stefano Mastropietro “Sanrio is know mostly for the star character Hell Kitty but the reinterpretation given by Hydrogen to our characters will let us reach adult and male target as well as launching the brand within streetwear community. This collaboration was designed between Italy and Japan and it will be distributed in Europe and Asia where both brands have great awareness and admiration.”