Thinking the Unthinkable? – The Future of Funding for Kids’ Media in the UK
Friday 08 July 2011
2:00 - 3:30pm

Rory Sutherland focuses a lifetime’s experience in the creative industries on the funding of kids’ media, sharing a view of the sector as seen by the ad men. Rory will challenge advertisers, government and the industry to think differently, posing some challenging questions and inviting delegates to think the unthinkable. How might advertisers re-think their approach? How might producers broaden their view of where the funding can come from? What might government offer and where does children’s media fit in the “Big Society”? With contributions from key conference participants, this session aims to start a debate which continues in the year ahead.

Introduced By:
Adrian Mills, Chief Adviser, Children’s and Learning, BBC

Speakers:
Rory Sutherland, Executive Creative Director, OgilvyOne
Gary Pope, Director, Kids Industries
Derek Robertson, National Adviser for Emerging Technologies and Learning, Learning and Teaching Scotland
Janey Walker, Content Board member, Ofcom

Produced by:
Steve Hocking, Media Consultant, Freelance