CMG Announces Representation of Original Bass Player of The Beatles, Stuart Sutcliffe

BRANDORA Editorial Staff - July 2011

 
The artist that contributed to the aesthetic style of The Beatles is now part of the CMG family

CMG, the leader in marketing and managing the most famous names of the 20th century and today, is excited to announce its licensing partnership with the estate of the artist who impacted the look and vibe of The Beatles, Stuart Sutcliffe.

A statement released from the Estate of Stuart Sutcliffe said: “We are utterly delighted that CMG will be the exclusive agent for the Stuart Sutcliffe Estate. We know Stuart would be flattered and honored to be represented by the same group who take care of a number of his hero's - namely James Dean, Ingrid Bergman, Chuck Berry and many more.”

Sutcliffe, sometimes referred to as the “Fifth Beatle,” was John Lennon’s best friend and roommate at the Liverpool College of Art. During that time, Sutcliffe sold his first painting to buy a bass guitar to join Lennon’s band, “Johnny and the Moondogs” which was later renamed to “The Beatles.”

With the help of his photographer girlfriend, Astrid Kirchherr, Sutcliffe molded his hair into what became known as The Beatle mop-top and wore collarless jackets, classic shades and slim-fit pants. The other band members soon followed suit and Kirchherr documented their new style in many iconic photos.

Sutcliffe inevitably chose painting over rock ‘n’ roll and went on to become an astonishingly prolific artist. His body of work includes a number of iconic pieces that have been exhibited all over the world.

However, Sutcliffe’s contributions to the Beatle’s aesthetic are obvious. According to Pete Clark, a journalist who wrote about Sutcliffe on the BBC, “If it were not for Stuart’s pioneering work, they might have drawn a style from their immediate audience, dressing up in hooped sweaters and torn fishnets, and that would of not led to the London Palladium.”

Now, almost half a century since his passing, Sutcliffe’s legacy is still prevalent today. Backbeat, a play about The Beatles early history, will debut in London in the fall as well as an art exhibition showcasing Sutcliffe’s work. To commemorate the 50th anniversary of Sutcliffe’s death in April 2012, his art work will be on tour in the U.K. and in other parts of Europe.

Sutcliffe and his artwork are available for licensing in a variety of merchandise categories and for promotional uses. If you are interested in licensing opportunities, please contact David Piechocki at dave@cmgworldwide.com.

CMG is recognized as the predominant firm in the protection and marketing of the greatest music, entertainment, sports and historic personalities of the 20th Century. Included among these are the estates of Ella Fitzgerald, Charlie Parker, James Dean, Raymond Loewy and Bettie Page, as well as celebrities such as Pamela Anderson and Bill Elliott. For more information, please visit www.CMGWorldwide.com.