TCC Lands In Angry Birds´ Nest
As Global Licensee For Retail Loyalty Promotions
For Rovio´s Mega Hot Franchise
Multi-Year Deal Grants Worldwide Rights in Wide Range of Distribution Channels

TCC, the global leader in retail marketing programs that change shopper behavior to profitably increase store sales, has been granted a global license for retail loyalty promotions to Rovio’s hugely successful Angry Birds franchise; it was jointly announced today by TCC USA Vice President of Marketing and Licensing Nicole Piper and Rovio Senior Vice President of Brand and Licensing Strategy Claes Kalborg. Rovio’s world-dominating Angry Birds franchise, which consists of the games Angry Birds, Angry Birds Seasons and Angry Birds Rio, recently passed 200 million total downloads on various platforms across the world. The multi-year agreement grants TCC worldwide rights in a wide range of distribution channels including: supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains, and convenience stores. Nicole Piper, VP of Marketing and Licensing at TCC USA brokered the deal.

“We are thrilled to be partnering with Rovio on Angry Birds, a franchise that has rapidly achieved global penetration with broad demographic appeal that is perfectly suited to TCC’s whole-store approach to loyalty programs. We look forward to tapping into that special appeal with fun, interactive programs that project the same unique and witty humor which spawned Angry Birds’ meteoric growth to become one of the world’s hottest entertainment and media brands,” said Piper.

“We are delighted to be joining forces with TCC as our global licensee in the area of retail loyalty promotions and consider this partnership to be an integral part of our strategy to extend the Angry Birds property outside the digital environments. Together with TCC’s distinctive promotional abilities and exceptional track record for delivering results, Angry Birds is certain to give consumers around the world exciting new shopping experiences,” said Kalborg.

Along with Piper, TCC's Heads of Special Events Campaigns Chris Taylor and Simon Lau, based in TCC's UK and Hong Kong offices respectively, will target select retailers to design customized Angry Birds' programs across the globe.