The Egmont Mr. Tickle Charity Ride

BRANDORA Editorial Staff - July 2011
 
 

 

  • To celebrate Mr Tickle's 40th birthday this year, Team Tickle of children’s publisher Egmont UK will undertake a charity bike ride from Giggleswick in Yorkshire to Ticklerton in Shropshire
  • The ride takes place to raise funds for Springboard for Children - a charity which gives the gift of literacy to children who struggle with reading
  • The ride is fully supported by the Hargreaves family, with Adam Hargreaves producing a bespoke line-drawn Mr Tickle commemorative drawing. It is original line drawn in the magic marker pen style coloured in felt-tip.
  • The event will take place from 22 to 24th July 2011 and the route is a total of 157 Miles long
    • 87 miles on day 1, followed by 69 miles on day 2
  • The 40 strong Tickle Team includes over 20 Egmont employees plus friends and supporters

About Springboard for Children

  • Springboard for Children is a fabulous charity which gives the gift of literacy to children who struggle with reading
  • It costs Springboard £30,000 to set up in a new school, so we're going to stretch ourselves to see if we can help them do just that!
  • Springboard for Children teaches children from inner city areas, currently operating across London and Manchester.
  • Springboard help underachieving children in deprived areas of the United Kingdom recognise, value and achieve their true potential.
  • Springboard for Children provides individualised literacy teaching, building skills and confidence through an affirming relationship between tutor and child.

 

Team Tickle’s David Riley, Managing Director of Egmont Publishing Group, comments: “Mr Tickle’s 40th Birthday offers Egmont a unique opportunity to support children’s literacy in the UK a subject very close to our hearts. Our company exists to inspire children to read and we are very grateful for the kind donations made by members of the public. The Tickle Team look forward to getting on our bikes and supporting this worthy cause.”

Springboard for Children comments: “If you can't read, you are excluded at all levels of education and society. Many children in primary schools today are facing failure and frustration every day because they cannot read and write. Springboard for Children offers intensive literacy support to hundreds of children throughout the UK, giving them the basic literacy skills they need for life.”

Donate: http://www.justgiving.com/TickleTeam