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Discovery Communications has today announced a partnership for its recently launched kids’ brand, Explore Your World with Italian toy licensee Lisciani Giochi. The five year pan-European partnership secured by Discovery Enterprises International, the licensing and merchandising division of Discovery Communications, will see Lisciani Giochi create a range of educational toys for children age 8-12, designed to stimulate creativity and learning. The Lisciani Giochi Explore Your World toy range will include an electrical circuit game for children to experiment with simple parallel and series circuits such as those found in light bulbs and FM radios; a botanical garden kit which will include a fully functional greenhouse and all the tools needed to grow plants and a solar system kit to satisfy children’s curiosity of what lies beyond our world in a fun and novel way. The new toy range will be in keeping with the Explore Your World brand ethos of cultivating children’s curiosity, sparking new ideas and instilling a life-long passion for discovery. Lisciani Giochi’s toy range will launch at Christmas 2011 across most European markets. Nicolas Bonard, SVP Discovery Enterprises International, Europe comments, “The Explore Your World brand is unique to the market in that it taps directly in to kids’ imaginations while satisfying their thirst of knowledge and adventure in the world around them. This latest deal with Lisciani Giochi is integral to our commitment to harness the power of the Discovery brand and create licensed products that are fun yet broaden knowledge of the natural world.” |
