Lavish Rights Pan-European plush, mug, fashion bags and keychain deal for Luv Me Buddies™

BRANDORA Editorial Staff - August 2011

Lavish Rights’ Paris-based European agency, 2Dream has secured the deal for Lavish and their Luv Me Buddies with TogetherPlus for plush, mugs, keychains and fashion bags, which adds another pro-active and creative licensee to their rapidly expanding portfolio.

“This is a great deal,” says Armelle “The brand fits so easily into so many categories that I’m finding licensees coming on board with such exciting product proposals and distribution opportunities. I’m really pleased with the collectability of the brand. It works really well.”

The territories TogetherPlus will take their range of Luv Me Buddies products are France, DOM TOM, Benelux, Germany, Austria, Switzerland, Spain, Portugal, Italy, Nordic (Denmark, Sweden, Norway, Finland, Island), United Kingdom, Ireland, Eastern (Poland, Hungary, Czech Republic).

STOP PRESS: In a separate agreement Lavish has signed a wide ranging European distribution deal with CoBe Company to distribute Luv Me Buddies dental and toiletry product as produced by UK based licensee Ethos Concepts.

This deal comes on the heels of the launch of its new brand “Kuma Couture”, which is on target for Lavish’s expansion as strategic IP creators here in London.