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Since 1 August 2011 Celebrities Entertainment officially market the charity brand “Whatever It Takes”. The unique concept of “Whatever It Takes” is based upon an idea by Charlotte De Vita and Nelson Mandela. The “Whatever It Takes” licensing programme strives to generate money for charity projects by forging new licensing partnerships. For this purpose the brand gathered so-called Celebrity Artwork from up to 700 celebrities from film, TV, music, fashion, and sports. Big names like Nicole Kidman, George Clooney, Giorgio Armani, Coldplay and many, many more have been asked to donate their individual hand-written or drawn message of love, hope, and peace. Licensees may use this Celebrity Artwork to design their products; they have the unique opportunity to enhance their products by linking it to a strong brand; they benefit from the celebrities’ charisma and at the same time contribute towards a good cause: making the world a better place. License revenues go to charity projects or international organizations like Greenpeace, Oxfam, or Unicef. “Whatever It Takes” has already generated more than 4 million US $ for charitable action.
Celebrities Entertainment will focus on marketing “Whatever It Takes” in German-speaking territories (Germany/Austria/Switzerland) and the Benelux countries. A vast collection of artwork and product catalogues of existing products are available to provide potential licensees with inspiration. Celebrities Entertainment is always happy to assist with materials and information. |
