Turner CN Enterprises has signed up a number of licensees for Spin Master’s award-winning collectable toy brand, Zoobles™, for which Turner acts as global licensing agent.
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Turner is preparing to roll-out the licensing programme for its new girls’ toy brand Zoobles™ in 2012. Further to Spin Master’s global promotion with McDonalds, the licensor has secured deals with Activision for a Zoobles™ videogame and D'Arpeje for sporting goods. Turner has also signed a deal for games and puzzles with Ravensburger in Benelux and stationery and paper goods deals with Sun Decorations B.V. and Frajodis NV in the Netherlands and Hatber-M in Russia. Turner is already turning heads with licensees having secured deals with major partners across EMEA for back-to-school, publishing, apparel and accessories and is closing strategic partnerships with key players for other major categories to ensure a comprehensive licensing programme roll-out.
Aimed at girls aged 4-9 years, Zoobles™ is the first brand to launch across EMEA to combine the desire for collectability, unique graphic art style, and exciting new ways to play such as talking Chatteroos™, dress-up Dressoobles™, hair play Hairdoobles™, and nurturing Mamas and Zooblings™. Zoobles™ transform from tiny colourful balls into fantastical mischievous characters when placed on their Happitats™. |
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Spin Master launched its Zoobles™ toy range across EMEA earlier this year with hundreds of unique Zoobles™ to collect throughout 2011. The toys, which won Toy Fair’s ‘Best New Toy’ award in the Girls’ Toys/Girls’ Collectables category in 2011, have an adaptable and unique style which is age appropriate and highly own-able. TCNE plans to launch a licensed product range across EMEA in 2012 through a tiered distribution strategy that will reach both mass and specialty markets and will be exploring opportunities with further licensing partners at Brand Licensing Europe, which will take place at London’s Olympia between 18-20th October 2011.
Alan Fenwick, VP Turner CN Enterprises says, “Zoobles™ is the perfect combination of collectability and play. We are looking forward to working with Spin Master on this hugely successful toy property, the licensing products are certain to become ‘must have’ items for girls.”
To learn more about Zoobles™ and our full portfolio of properties, Turner will be hosting territory-specific presentations in the Gallery Suite throughout Brand Licensing Europe, taking place at London’s Olympia from 18th – 20th October, 2011. Please contact sofia.frode@turner.com for more details. |
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