Bumpeez mania is set to sweep the nation as the toy that is widely tipped to be the UK’s next big collectible playground craze launches at over 40,000 shops across the UK and Ireland today. Retailers are going absolutely crazy for Bumpeez with Hamley’s the world’s most famous toy store publicly declaring “the next playground craze has landed”. In fact Hamleys are hosting an in-store event today where Bumpeez inventor and the original Bumpeez master Jeroen Menting will be on site demonstrating the product and giving away Bumpeez prizes every hour on the hour between 11am and 5pm. Menting says, “B Day has finally arrived! After many months of hard work we’re thrilled to be celebrating the launch of Bumpeez. The UK is crying out for a new collectable craze and the combination of an excellent innovative product, outstanding retail distribution and unprecedented marketing and PR will ensure that Bumpeez is the product that all kids want.”

Bumpeez consists of two parts - a circular chip featuring a cool character, which is encased in a highly tactile, removable silicon ring that comes in a variety of different shapes, colours and sizes. When the chip is in the ring the Bumpee can be bounced against walls and used to play more than 25 games and perform tricks with the different shaped rings requiring a varying degree of skill to bounce. There are over 100 characters to collect including special limited edition gold, silver and swirly Bumpeez. Bumpeez also boasts a super cool online recognition element via the official Bumpeez website www.bumpeez.com where kids can play in the Bumpeez virtual world and access various games and exclusive content by scanning their chips via their online webcam.

• 7 million Bumpeez are being shipped for the launch.
• Glow Europe predicts that 15 million Bumpeez will be sold in its first year which if laid end to end would reach from London to Paris!
• Over 50 million Bumpeez are predicted to be sold in the next 3 years in the UK alone.
• £2.5 million has been invested in the launch of Bumpeez. The campaign includes the launch of dedicated virtual world at www.bumpeez.com, a Bumpeez iPhone app, TV, print and online advertising and an extensive PR campaign.
• Glow Europe expects Bumpeez to be distributed globally by the end of 2012. Even before the UK launch, Glow Europe has been approached by distributors from across the world.