Fashion Brand Rebecca Bonbon Making UK Retail Debut

Fremantle Licensing - August 2011
 
 

 

FremantleMedia Enterprises (FME) today announced that Rebecca Bonbon, the cute French bulldog character designed by Hello Kitty™ creator Yuko Shimizu, will be launching at retail in the UK this autumn with a range of licensed products. The first of these to be available will be branded toiletries and cosmetic gift sets produced by beauty market leaders Grace Cole. The products will be stocked in John Lewis and House of Fraser stores across the UK and Harrods in London, as well as on all of the stores’ websites.

Grace Cole’s Rebecca Bonbon products are designed to appeal to girls aged 8 – 14. The John Lewis range includes a Nail Polish Set, featuring an assortment of nail varnishes, files and toe separators; the Lip Gloss Trio, a pack of three lip glosses; and the Lip Cracker, three lip glosses shaped like disco balls packaged in the shape of a Christmas cracker.

House of Fraser will be launching the Travel In Style cosmetics case which includes body wash, body lotion, bath crystals and a pack of three bath fizzers, and the Lip Gloss Purse featuring a mini lip gloss attached to a fashionable purse.

Harrods will stock a range of Rebecca Bonbon products including the Keepsake Box, which includes body wash, body lotion, body spray, lip gloss and a bath fizzer; as well as a Nail Polish Set, Lip Gloss Set and more.

Pindy O’Brien, VP Brand Licensing & Retail, FME UK said: “The Rebecca Bonbon brand has already enjoyed great success among girls and women across the US, Japan, Germany and France, and we expect it to be equally as popular in the British market. The products are fashionable and fun; they’ll be a big hit with the target audience.”

Rebecca Bonbon is the hugely popular Japanese character created by the original Hello Kitty™ designer Yuko Shimizu. This adorable French bulldog and super cute fashionista from Paris currently resides in a plush NYC apartment overlooking Central Park. She lives a charmed life, with her days spent showcasing her chic outfits whilst walking through the park, shopping, and picnicking with friends. She loves all things sweet, especially bonbons, which is how she came to be affectionately known as Rebecca Bonbon.

FME has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008. Across EMEA Rebecca Bonbon has more than 25 licensees creating branded products such as apparel, jewellery, bags, stationery, bedding, blankets, credit card holders, iPhone covers, home decorations and accessories. French gifts and accessories company Alpa produce more than 60,000 branded Rebecca Bonbon products; the Leomil Group create branded footwear and various apparel; and French retailer MOA signed a deal to stock Rebecca Bonbon jewellery and accessories across their EMEA-wide network of stores. In the US, FME has an exclusive retail deal with Sears, with Kids Headquarters serving as master licensee, to roll out over 320 products from the girls' lifestyle brand in over 2,000 stores across the US and Canada. The brand enjoys great success in Japan with over 50 licensees.