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Based on the success in developing a long-running licensing programme for the classic Little Prince, in German-speaking territories, the Munich based licensing agency Euro Lizenzen is named by SOGEX as the exclusive agent in further European territories of Italy, Spain, Portugal, UK, Ireland, The Netherlands, Flemish-speaking Belgium, Czech Republic, Hungary, Croatia, Slovenia, Romania, Slovakia, Bulgaria, Estonia, Lithuania, Latvia, Albania, Bosnia, Macedonia and Turkey. |
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The Little Prince, with over 140 million sold copies, since 1943, worldwide makes it not only the best selling children’s book, for ever but also a hero unlike other, capturing the hearts of all ages. Euro Lizenzen has already strong licensing partners on board in German-speaking markets based on this iconic book, which brought to world a magical quest for love, friendship and respect, like CTI for home textile, Dumont for a big range of wall calendars, Edition XXL for puzzle books and diaries, Ars Edition for a range of gift related books, baby albums, magnets, bookmarks, domino and memo card game; Auerhahn for children’s cutlery and porcelain dinnerware, Ravensburger Spieleverlag for 2D and 3D puzzles, P:OS for a nice confectionary line and melamine products, Stratic for backpacks and trolleys, Koenitz Porcelaine for mugs and dinnerware for adults, Bullyland for collectiable plastic figurines, Ars Mundi for limited edition sculptures, Honos Verlag for velvet and lenticular puzzles, framed pictures on canvas as well as receipe book for breakfast and baking book for cookies, teNeues for magneto diary and a poster calendar, just to name a few. |
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Edition XXL’s The Little Prince puzzle book which is first published in May 2010, became #1 selling children’s book for many months in Germany. ”We are confident that The Little Prince licensing family will continue to grow in the coming years as it becomes a proven success and more and more renowned companies and retailers are showing interest and confidence in this beloved prince” says Günter Vetter, Managing Director of Euro Lizenzen and adds “We are totally delighted to work together with Mr. Olivier d’Agay, director of Exupéry-D’Agay Estate, to build up a highly successful licensing programme in further European territories. Several deals are already signed for Edition XXL’s and Ars Edition’s The Little Prince books in different languages. Also a major multi-territorial appareal deal with a leading retailer is underway.” | |
