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SEGA® Europe has hired Isabel Neal-Hooke to join their London based licensing team as Licensing Coordinator. Neal-Hooke will be reporting to Sissel Henno, the Head of Brand Licensing (Europe), and will be assisting in the day-to-day running of SEGA’s licensing programme across Europe.
Neal-Hooke has a BSc in Management and Marketing from Royal Holloway University in London as well as some experience from retail, administrative work and event management. She will be liaising with licensees and retailers on a daily basis and also contribute to SEGA’s marketing and PR efforts around the licensing programme.
Henno states, ‘I’m delighted to have Isabel come on board to work with us. We are experiencing very strong demand for key brands such as Sonic The Hedgehog, so it will be great to have such a bright and enthusiastic person joining our team. I’m confident that Isabel will contribute to the growth of our licensing programme and assist in improving the infrastructure and process of the European licensing programme.’ | 
