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Digital licensing agent and consultant AT New Media is making a return to full BLE exhibitor status at this year’s event and will be presenting two of the world’s hottest digital brands to the licensing community – Worms™ and Gummy Bear.
Worms™ is the hugely successful, award-winning video game franchise that boasts millions of fans and players worldwide. Since the first incarnation of the hilarious strategy game was unleashed onto the video-gaming world in 1995, the intrepid invertebrates have appeared on over 20 gaming platforms in an ever-increasing number of titles, with approximately 30 million retail copies having been sold to date. The Worms™ brand has also been at the forefront of modern distribution trends and has seen sales in excess of 10 million on mobile phone handsets, as well as enjoying huge success on the new digital video-game platforms, with Number 1 hits on Xbox LIVE Arcade, PlayStation® Network, Apple’s App Store, and Steam for PC. The brand’s popularity is set to rise even further this year through new releases from developer Team 17. Two expansion packs have just been launched, whilst a souped-up reimagining of existing games Worms 3D and Worms 4: Mayhem is set for release later this year, as well as a completely new game in the shape of Worms™ Crazy Golf, which mixes classic 2D Worms™ with hilarious eighteen-hole high jinks. |
Gummy Bear (aka Gummibär) is the all-singing, all-dancing character that has been one of the stand-out digital hits of recent years. His multi-lingual crooning abilities mean he is able to sing in eleven different languages and this has led to a monumental international following. Gummy Bear is a huge superstar on the Web – with fans accessing sites such as YouTube and MySpace and a dedicated web presence at www.gummibar.net to watch Gummy Bear content. Breakthrough hit The Gummy Bear Song has been downloaded an astonishing one billion times and Gummy Bear videos are a consistent presence in the top 5 of the iTunes Dance Music Video Chart. The brand is already well established in southern, central and eastern Europe, where licensed merchandise is flying off the shelves, and established licensees such as Ifantis, a major food brand in Greece, are seeing huge increases in their sales through associating with Gummy Bear.
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Representing these hit brands is just part of what AT Media has to offer and the team will be on hand to speak to potential partners at BLE about a range of other possible projects. Everything AT Media does is linked to the digital space and the company also offers consultancy and representation services for brand owners looking to exploit digital potential through moving properties into sectors such as gaming, social media and mobile content. AT Media also provides a license acquisition service for content developers and publishers who wish to obtain rights to use successful digital brands under license to produce and sell interactive content.
“Our primary role at BLE 2011 will be to present Worms™ and Gummy Bear to the licensing community,” says Simon Kay from AT Media, “these properties are enormous and from a licensing perspective their potential is absolutely huge. We will also be looking to talk to interested parties about the range of opportunities that exist for the licensing sector within the digital space, which is rapidly replacing traditional mediums such as TV and publishing as a breeding ground for the hottest new brands. We firmly believe that digital is the next big licensing medium - it is something we have an inherent understanding of and we are here to help the licensing community exploit this vast potential.” |
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