License2Brand Named Master Chef

BRANDORA Editorial Staff - September 2011

 
License2Brand to represent MasterChef and Junior MasterChef licensing rights in Greece and Cyprus.

License2Brand is delighted to announce the licensing representation of MasterChef. Under the agreement, License2Brand will represent both MasterChef and JuniorMasterChef programs.

With over 150 million viewers world-wide, MasterChef is a totally unique cooking competition rife with culinary and human drama. The MasterChef and Junior Master Chef brands offer extensive opportunities for merchandise generating over $100 million in global revenue through publishing, kitchenware, food products and toys, live events and touring displays.

“We are thrilled to be representing the MasterChef brand which has experienced phenomenal success around the world. We look forward to creating one of the most complete and compelling licensing programs both for children and adults”, says Ms. Anthe Louizos, Managing Director of License2Brand.