The next generation of the successful Kidizoom digital camera from VTech, the Kidizoom Twist, is ready for take-off. The TV spot to the next generation of VTech's top-selling camera has long been in the can and is now on air in Germany, France, the Netherlands and UK. The 20 seconds spot was produced in cooperation with GMP Garnier Media Produktion.

New Kidizoom Twist TV spot on air since October
Take fantastic self portraits, listen to music, play mini games – in colourful sequences the fresh-new TV spot reveals the versatility of Kidizoom Twist and its 180 degrees twistable lens. The spot is airing on major national TV channels since October, targets children aged between 4 and 10 and was produced in cooperation with Nuremberg-based GMP Garnier Media Produktion (www.garnier-media.de). “The spot matches our expectations perfectly, successfully combining product information and entertainment. After all, commercial breaks should be fun as well”, said Jörg Wolters, Marketing Director, VTech.

Twist it – “twisted” reality due to time slice effects in Matrix style Fun is what the children had when they shot the film in the green box studio in Nürnberg, directed by Marcel Garnier, executive director at GMP Garnier Media Produktion. To convey the camera’s new feature – the twist effect – using the 3D perspective of the spot, the production company applied special time slice effects. The set provided the kids with a slowly rotating platform hidden in the floor where they could play to their hearts’ content. “We are planning to expand our focus to the toy industry. The VTech spot was a first major step in a new direction”, said Marcel Garnier. Responsible for the production design was Jenny Rohrbach, supported by the creative consultant team around GMP Leonard Sommer (SOMMER+SOMMER) who have been working for VTech Germany since 2006. In 2008 SOMMER+SOMMER realized their first pan-European TV project for VTech. In addition to the TV spot, numerous supporting PoS and promotion activites are already in the pipeline.

About Kidizoom Twist
In fall 2011 VTech launch the next generation of their top-selling digital camera Kidizoom Pro to the European market, the Kidizoom Twist in new design featuring cutting-edge functions. What’s new: the lens twists 180 degree. So off-centre self portraits now belong to the past. Additional features: 2.0 megapixel resolution, 4x digital zoom, built-in flash and internal memory for about 380 photos (at 2.0 megapixel resolution). Store even more picture using an additional memory card (SD or SDHC, not included). The all-rounder provides children aged 4+ with various additional functions and games, i.e. the video mode, an integrated music player, five games, a voice recorder and several voice-changing effects. View your pictures on the camera screen or connect your camera to the computer (USB cable included) and upload, process, and edit your photographs. Using the included AV cable you can also view your pictures and movies on a big screen. Countless whacky photo effects, stamps and frames give free rein to your imagination.

Top-seller Kidizoom
According to the Eurotoys (NPD Group Deutschland) panel, the Kidizoom Pro digital camera by VTech was Germany’s top-selling toy item for the third year in a row in 2010. Thus VTech provided the most successful product on the German toy market every year since 2005*. A feat, no other manufacturer has been able to accomplish so far.
*Source: Eurotoys Handelspanel, 2005-2010, 70 percent market coverage.