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Paladone Products, one of the leading gift suppliers in the UK, and The Tetris Company, LLC, are delighted to announce a new licensing partnership which will see the first launch of Tetris® brand giftware in 2011.
The range will be launched in two phases, the first in October 2011 and the second in Summer 2012.
Products available in the first launch include heat-changing mugs, cufflinks, jigsaw puzzles and Tetrimino shaped stress blocks. The initial range will be expanded during the second launch to include more gifts and gadgets. All products will either be in the shape of one of the instantly recognisable Tetrimino shapes or feature core Tetris brand elements. The Tetris game is one of the most popular casual video games of all time with hundreds of millions of players worldwide. Twenty-seven years after its initial release, the Tetris game remains one of the best-selling mobile games of all time with over 132 million paid downloads.
“Now, the Tetris brand has expanded from electronic games, to merchandise products, so we are honoured to have this opportunity to develop a giftware range under the Tetris license,” says Hannah Scroggs, New Product Developer for Paladone. “The instantly recognisable Tetrimino shapes provide a wealth of inspiration for some truly innovative gifts. The positive response from retail buyers who have seen the initial range has been overwhelming.”
“The Tetris brand has become a lifestyle and we’re thrilled to introduce the first line of Paladone products,” said Henk Rogers, Managing Director of The Tetris Company. | 
