RGH Director of Themed Entertainment Lenny Larsen
Keynotes at China Theme Park Expansion Summit

Rubicon Group Holding (RGH), a diversified entertainment company and a global producer of cutting-edge digital content, is expanding its global operation and alliances into the Asian and South Pacific markets. As a gold sponsor of the China Theme Park Expansion Summit, RGH is set to build upon its existing portfolio of themed entertainment projects by facilitating the design and development of similar attractions in Asia. RGH already manages the creative development of live experiences in North America and the Middle East, including the creation of a US $1.5 billion leisure-resort in Aqaba, Jordan. As such, RGH Themed Entertainment is perfectly poised to enter the Asian market and help clients deliver similar attractions and experiences that inspire visitors on a magnificent scale.

Lenny Larsen, Head of Themed Entertainment at RGH and a keynote speaker at the China Theme Park Expansion Summit commented about RGH’s expansion into Asia: “China's theme park industry was worth 20.5 billion RMB in 2010 and this is forecast to increase 15% by the close of 2011. With so many attractions in development in China, we all need to be thinking along the lines of innovation and originality. Today’s consumers, especially those in Asia, demand an experience that is groundbreaking as much as it is exhilarating.”

“We believe RGH has the experience, partners and technology to meet such demands and look forward to enriching our skill set in Asia as we extend our network to include collaborators and partners throughout the region.”

RGH has offices in Amman, Doha, Los Angeles, Dubai and Manila. The group works with some of the biggest companies in entertainment and production including Paramount, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Turner Broadcasting. With full production facilities that boast the latest technology in 3D, 2D and CGI, RGH can utilize its expertise in content production, animation and entertainment – capabilities that will be on show at the China Theme Park Expansion Summit between 8th and 9th September.