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French based licensing and brand management firm 2-dream Licensing announced today its appointment to represent the popular plush brand BeBoy, for European licensing and merchandising opportunities.
This new program will endeavor to create a broader range of products to expand BeBoy’s existing product
The chic and trendy rabbit launched in 2007 has already sold over 1.5 million plushes across France, Germany, Italy and Nordic countries. |
Aimed at the teen and young adult markets, this modern brand represents an independent, sexy and chic attitude through its designs.
2dream is already having early conversations with key licensing categories. The firm will be presenting to retailers & licensees at Brand Licensing Europe once the style guide is completed and will be targeting apparel, accessories, stationery and bags, health and beauty… |
