SmileyWorld partners with Carrefour on their biggest promotion of the year

The Smiley Company - September 2011

The Smiley Company’s emoticon inspired brand ‘Smiley World’ has partnered up with French hypermarket Carrefour for their ‘Smile its back to school/work’ promotion (Souriez c ’est la rentree) throughout all their stores.

Carrefour, who currently has over 230 hypermarkets throughout France, will use a whole host of SmileyWorld icons to mark out different sections within their stores and parking lots as part of the promotion. The icons will also appear on their direct-mail and in-store catalogues, as well as on their website and as part of a major advertising campaign in both on and off-line publications including daily newspapers, billboards and radio; resulting in one of the biggest promotional campaigns of the year for Carrefour.

Nicolas Loufrani (CEO of The Smiley Company) says: "I am really proud to partner with such a fabulous retailer and see SmileyWorld as the centre of a promotion providing happiness to millions of families, once again fulfilling our company mission: making the world a happier place".

Carrefour will offer their customers a promotional cheque book housing 100 euros worth of offers in the form of promotional cheques illustrated with Smiley icons which can be used to redeem against purchases. 13,000,000 cheque books will be distributed throughout the campaign offering 1.3 billion euros worth of promotional discounts to Carrefour customers.