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New Apparel Deal Wrapped Up For Pip the Cat!
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KJG Ltd, licensing agent for Pip the Cat, has announced details of an agreement that will see Leeds-based apparel specialist WW Group launch a brand new apparel range based on the best-selling character brand – this will include nightwear, outerwear, underwear and accessories for 2-8 year old boys and girls, as well as ladies nightwear.
Pip the Cat started life in greetings and is still a massive presence in that sector – the designs won ‘Best Cute Range’ at The Henries Awards 2010 and appear regularly in the ‘What’s Hot’ section of Progressive Greetings, with retailers praising the brand’s ability to appeal to adults and kids alike. The cards are currently available in a vast range of outlets across the UK, including Fenwicks and Harrods, as well as on the Web via Moonpig.com and through a dedicated website at www.pipthecat.com, where cards and branded stationery are available. This popularity has also spread across the world, with massive sales being reported in Russia, France, Germany, Finland, Italy, Switzerland, Hong Kong, New Zealand, and Australia. |
Greetings success has led to a significant presence in the licensing sector and WW Group joins a diverse range of commercial partners. These include Bluebird Brands, which has launched a range of mugs, coasters, purses, wallets and umbrellas that are set to go on sale through TK Maxx stores nationwide, whilst Alligator has a license for gift bags and boxes and Raiseprint is producing fridge magnets. Shreds is also on board for a variety of products aimed at 2 to 4 year olds, such as aprons, mini tote bags, giftpack melamine sets and lunchbags, which are selling well through outlets including Amazon and Harrods. Publishing is also proving to be a growth sector for the brand, with Pip the Cat featuring in both Sparkle World and Easy Peazy, two best-selling magazines for young girls.
“This is a fantastic new deal for Pip the Cat,” says Kirsty Guthrie, from KJG Ltd, “the brand lends itself perfectly to apparel and there is something for both mum and kids so we expect the range to perform very well at retail.” |
