Highly experienced industry marketer to lead Advanstar Licensing exhibitions across Europe

Advanstar Licensing, producer of Brand Licensing Europe 2011, is proud to announce the appointment of experienced industry marketer, Rachel Cowdrey, to the role of Marketing Manager. BLE is the only pan-European event dedicated to licensing and brand extension and takes place October 18 -20 at Olympia, London. Previously the Head of Marketing at SMi Group, Cowdrey will be in charge of the marketing activities for Advanstar’s flagship exhibitions across Europe.

Cowdrey brings with her over 10 years of exhibition marketing experience. In her role as Head of Marketing at SMi Group, she led a team of 8 while overseeing the marketing of over 100 conferences, workshops and master classes a year. Prior to that, Cowdrey worked on a varied portfolio at United Business Media including exhibitions in the Security, Safety & Health, Facilities Management and Energy sectors. Some of the key exhibitions included IFSEC, Safety & Health Expo, The Facilities Show and Energy Solutions Expo.

Rachel Cowdrey, Marketing Manager, Advanstar Licensing, comments: “The chance to join Advanstar at such an exciting period in the growth of the licensing industry was an opportunity I simply could not pass up. The Advanstar licensing events are the biggest in the industry and are continuing to grow year-on-year. The different exhibitions each have a strong brand identity and through continued advancements in the digital sphere, we look forward to developing this further with many successful events ahead.”