EDEBÉ AUDIOVISIUAL LICENSING: New licensees for Charuca

BRANDORA Editorial Staff - September 2011

Recently Edebé has closed a bunch of deals with the brand of famous kawaii designer CHARUCA in different territories.

 

 

The Barcelona-based company CMM (Comercial Mercera) will develop an extensive collection of haberdashery and hair products for Spain and Portugal. Besides, the Spanish company SHUTTLE & BLAUTEL will release a line of mobile phone and electronic devices accessories also for Spain and Portugal.

In the same way, Colombian company PAPELES PRIMAVERA will release early 2012 a beautiful collection of stationery and party goods and Turkish company YAYGAN, is developing an extensive Back to school and stationery collection for Turkey.

These companies join the current group of more that 30 licensees worldwide, covering a lot of product categories, and positioning the brand CHARUCA, as one of the most important licenses of the kawaii genre.

EDEBÉ AUDIOVISIUAL LICENSING is CHARUCA’s licensing agent.