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Kidscreen Summit, the year’s biggest gathering of kids entertainment industry executives, is thrilled to announce that popular TEDx presenter and leadership expert Simon Sinek will give a stimulating keynote presentation at the event on the morning of Tuesday, February 7.

Addressing an anticipated crowd of more than 1,600 creators, producers, distributors, broadcasters, consumer products execs, marketers and service providers who work with kids content, Sinek will take the audience on a fascinating exploration of The Golden Circle— looking at how the human brain absorbs information and makes decisions, and why smart leaders share their core beliefs with consumers in a careful pattern that starts with Why. Described as "a visionary thinker with a rare intellect," Simon Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Simon is leading a movement to inspire people to do the things that inspire them. A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Sinek has been curious his whole life about why people and organizations do the things they do. Fascinated by the leaders and companies that make the greatest impact in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate.

He is best known for discovering The Golden Circle and popularizing the concept of Why—the purpose, cause or belief that drives every one of us. The Golden Circle is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and earned him invitations to meet with leaders and organizations including Microsoft, Dell, Intel, Chanel, the US Military, the United Nations, NASA, members of the US Congress and many other government agencies and entrepreneurs.

Sinek has been featured in publications such as The New York Times, Wall Street Journal, The Washington Post, FastCompany, CMO Magazine and BusinessWeek, and he speaks at events around the world. The “How Great Leaders Inspire” talk he gave at his first TEDx event is one of the most shared TED Talks online. It’s currently available for viewing at www.TED.com.

Jocelyn Christie, Kidscreen VP and Publisher, says: “Simon’s work in mapping the way that marketing messages are absorbed by consumers is fascinating, and I know he’ll make our delegates think about their brand communications strategies in a whole new way. We are thrilled to have him share his findings and philosophies with us at the Summit.”

Kidscreen Summit 2012, which takes place from February 7 to 10 at the Hilton New York, offers an unparalleled opportunity to keep abreast of important issues and trends in the fast-moving international kids entertainment industry, generate business and revenue opportunities, and network with leading decision-makers.

Last year, Kidscreen Summit welcomed nearly 1,600 attendees, representing 850+ companies from 42 countries around the world. And more than 350 kids TV buyers and investors were at the event looking for new content and partners.

More information about Kidscreen Summit 2012 is available at summit.kidscreen.com.