East West Licensing is looking forward to participate at Character Dubai 2011. We see licensing as the lifeline for any successful character. A well-developed character isn’t enough to make it to stardom. It is up to the licensing agent to orchestrate the synergy that is the result of a character that is properly exposed. That’s not to say that the licensing agent is the sole reason for the success, but rather it is the coordination of multiple successes.

We believe that the Middle East is a market that is prime for licensing. People in the region have a very strong sense of brand loyalty, and know what they want. And we, at EWL, have been extending this service to the children and teenagers of the Middle East for over a decade. With hot properties like NBA, Scan2Go, BeyBlade, Fulla, and Care Bears, we have both genders covered for a very long time.

Visiting provides you an opportunity to meet with licensors, brand owners, manufactures, and licensing agents representing brands or properties in:

• Character & Animation
• Entertainment
• Brands
• Films
• TV shows
• Art
• Fashion & Apparel
• Toy
• Art & Design
• Heritage
• Sports & Lifestyle
• Image Libraries
• Publishing (Comics, Magazine & Books)

Entertainment Content & Licensing Summit 2011
Attend the MENA region’s only licensing summit and acquire the new strategies, innovative ideas and practical solutions you need to succeed in licensing business.

Learn.. Explore..
Summit is two days of free-to-attend seminars, workshops and panel discussions. These have been designed for the region’s retailers, agents, and licensees to advance their licensing skill base and learn from industry experts about the latest market trends and share knowledge and experiences.