The Hive goes Plush with Mookie Toys

Space Enterprises are pleased to announce a Plush licensing for deal for The Hive with Mookie Toys. The deal for the UK & Eire sees product hitting online retail in Q2 2012, alongside other already announced major licensees Blues Clothing, and Aykroyds TDP. A major retail launch is set for Spring/Summer 2012, incorporating an initial DVD release through ITV DVD.

The show launched on Playhouse Disney in the UK in February 2011 (rebranded as Disney Junior in May), and has proved a huge ratings success. In the last three months it has been the best performing acquisition on Disney Junior – reaching 3m viewers aged 4 and over. Most recent BARB figures (w/e: 11th Sept) had the show in four of the top five chart positions. The show started its UK terrestrial airing on ITV in September 2010, and is currently #2 across all kid`s channels in its slot. Ratings for the recent launch on ABC in Australia are also proving very strong.

The Hive is a new CGI series from The Hive Enterprises Ltd, produced by Monumental Productions, Lupus Films and DQ Entertainment, and comprises of 26 x commercial half hours (78 seven-minute) episodes, which follow the fortunes of the happy, friendly and extremely cute Bee family, who live together in Honeybee Hive. Storylines explore the themes of family, working together to solve problems, being part of a diverse community, and caring for the environment.

Steve O`Pray, CEO at Space, said "We are so pleased that Mookie Toys have come on board for our Bees, as their reach into retail is fantastic, and their product extension into Plush with the massive Pillow Pets gives an extra dimension to what they can bring to The Hive”. Guy Orr at Mookie Toys said “We have tracked the brand from quite a long way out and seen the fantastic launch ratings grow and grow. We are thrilled to have the beautiful range of characters on board for Plush, and very excited that Buzzbee and Rubee will be the first of our range.”