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Long-term greeting cards partnership “goes from strength to strength”
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Leading animal welfare charity the RSPCA has announced the development with Special Editions of a range of RSPCA cards for Christmas 2012. The range continues the Society’s successful seasonal charity cards partnership with Special Editions, a partnership now in its second decade. Special Editions will also highlight the RSPCA in its 2012 catalogue, with a special page devoted to the Society’s work.
Special Editions is the Charity Christmas division of UK Greetings, the UK’s market-leading direct-to-retail publisher and manufacturer of greetings cards and associated social expression products. |
The 2012 cards are due to launch this December and will be promoted at Spring Fair and to retail prior to in-store launch from August 2012 onwards. Stockists of the RSPCA range will include department stores such as John Lewis, Fenwick, Beale's, Harrods and House of Fraser, as well as high street and independent card and gift shops, garden centres, and a number of online outlets.
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The cards will be available in a variety of formats, from boxed, hand-finished cards and bumper packs through to single design cello packs. The wide range of designs includes traditional, photographic, contemporary and religious images. The back of each card will contain an RSPCA logo and a message highlighting the work the RSPCA does rescuing, rehabilitating and rehoming injured, sick or neglected animals. Each card pack will also contain a special slip thanking the customer for helping the charity.
RSPCA trading manager Cathy Snow said, “Special Editions has supported the RSPCA through seasonal card sales for many years, providing a significant annual contribution that allows us to continue helping animals in England and Wales. Our enhanced and expanded licensing campaign, which will boost the RSPCA name in the marketplace, will ensure that this agreement with a long-term trusted partner goes from strength to strength.” |
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The continuing success of this partnership is another significant boost to the RSPCA’s seasonal promotions and its fast-growing licensing campaign. The campaign should see the charity make strong inroads as a trusted and high quality brand into a number of categories. The RSPCA, alongside licensing consultancy company JELC Ltd, which is working with the RSPCA campaign on a consultancy basis, is looking at deals in such areas as apparel, giftware, housewares, stationery, publishing, pet food, wild animal food and pet accessories.
Beth Keown Business Development Manager, Special Editions said, ”A partnership of more than ten years with the RSPCA is certainly something to celebrate — and our 2012 catalogue will do just that, with a special page devoted to the work and importance of the Society. We are delighted to be working again with such a respected and widely recognised organisation.” |
