LIMA UK Membership Numbers Receive a Welcome Boost with Nickelodeon’s Enrollment

Nickelodeon UK has become the latest organisation to join LIMA UK as it prepares for Brand Licensing Europe (BLE), at Olympia in London from 18th - 20th October situated at Suite A020 and Stand Number E065.

Membership figures for LIMA UK, part of the trade organisation for the $180+ billion worldwide industry, are increasing despite a slim line economy. As a member of LIMA Nickelodeon will have access to a significant number of benefits including; discounted access to licensing shows, such as BLE 2011; an international webinar series delivered by industry experts; and access to LIMA’s worldwide directory.

Mark Kingston, Vice President, UK & Australia and Pan-European Retail Development, NCP, said; “We are delighted to have joined LIMA UK. It is of great importance to be fully integrated into the licensing community, so we’re pleased to be working with the industry’s professional organisation which represents the interests of its members and the licensing industry at large. Our membership will increase our visibility across the UK and Europe giving us access to a wider industry audience, as well as helping us to stand out in a competitive marketplace as we build our property portfolio, licensing programmes, and retail partnerships into 2012 and beyond.”

Nickelodeon UK’s licensing department is made-up of licensing category managers, retail sales experts, and marketing specialists who represent a thriving part of the business. Key members of the UK team are:

• Mark Kingston - Vice President, UK & Australia and Pan-European Retail Development
• Jeremy Poreca – Director
• Ashley Holman – Senior Category Manager
• Jess Brown – Senior Category Manager
• Rebecca Aston – Category Manager
• Jason Easy – Senior Retail Manager
• Bethan Jones – Retail Manager
• Ross Haynes – Retail Marketing Manager.

Licensing is an integral part of Nickelodeon’s strategic direction. Classic ever-green properties such as Dora the Explorer and SpongeBob SquarePants will continue to play a central role in Nickelodeon’s licensing programmes alongside new additions Teenage Mutant Ninja Turtles for boys and Winx Club for girls. The other properties in Nickelodeon’s portfolio include Team Umizoomi for pre-school, Big Time Rush, Victorious and iCarly for tween and teens; and MTV and South Park for adult audiences.

For further information on LIMA and membership readers should contact Saphia Maxamed, Membership Services Manager on +44 (0)1908 802 863 or email smaxamed@licensing.org .