SEGA® Corporation has signed on VMC Accessories for Sonic The Hedgehog™ in the UK and Ireland. The licensee is to manufacture and sell headwear, earmuffs, scarves, gloves, mittens, sunglasses, belts, fashion bags and wheeled suitcases.

Laura Sumner, Commercial Director at VMC Accessories Ltd advises that, “We are delighted to be working with Sega on the Sonic brand. It’s a classic brand with a great heritage and we are looking forward to a successful partnership with Sega”.

VMC Accessories is well-known for their excellent quality and design, and work with all the major retailers in the UK and Ireland. They already have strong interest for a range of Sonic accessories and are looking to launch in time for Spring/Summer 2012.

Sissel Henno, SEGA’s Head of Brand Licensing (Europe) states, ‘VMC Accessories is a perfect partner for us and we’re really looking forward to seeing the full range of Sonic accessories out on shelf for Spring 2012.’