Flair’s partnership with Turner CN Enterprises for Puppy in my Pocket: Adventures in Pocketville collection continues to go from strength to strength in the UK. Ratings success and an advertising partnership with Toys R Us produced by Turner for the new toy range - Puppy in my Pocket is the property to watch!

Since its launch on Boomerang in July this year, the Puppy in my Pocket: Adventures in Pocketville TV series has quickly become one of the top programmes for girls aged 4-9; consistently being listed in the top ten and achieving No 1 status on Boomerang+1 in early September. In addition, Turner Media Innovations, the advertising and media consultancy arm of Turner Broadcasting, has produced an innovative sponsorship campaign that will see Toys R Us sponsor brand bumpers around the TV series currently airing on Boomerang. Using live and ultra-cute four legged action, the bumpers show German Shepherd and Dalmatian puppies having lots of fun, which will be instantly appealing to little girls. All four versions feature Toys R Us as the destination store; the first versions of these are showing now and will continue through October.

Speaking of the partnership, Graham Saltmarsh, UK Licensing Director, Turner CN Enterprises commented: “We are delighted to be working with Flair on Puppy in my Pocket: Adventures in Pocketville as they have fantastic experience producing highly sought after girls’ collectible ranges. Since launch the series has performed fantastically well on Boomerang and we are thrilled to see the toy line on shelf, which is sure to get everyone’s tail wagging!”

Roger Mumford, Group Account Director, Turner Media Innovations adds: “We’re delighted that our collaboration on Puppy in my Pocket: Adventures in Pocketville has extended to one which includes producing an advertising campaign for Flair’s upcoming toy launch. Teaming up with Toys R Us adds real cache to this launch campaign and the Turner-produced ad creative has real standout.”

Commenting further, Claire Powley, Flair Brand Manager said: “This campaign has created an ideal opportunity for us to enhance our Puppy in My Pocket Adventures in Pocketville marketing strategy. We are always looking for new ways to reach and inspire our core market and by working with Turner we will more than achieve this aim.”