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First Ever ‘Fireman Sam™’ App The first ever ‘Fireman Sam’ mobile gaming app from P2 Games will launch for the iPhone, iPod Touch and iPad this Winter with the prospect of Android and other mobile platforms to follow. Inspired by the popular TV show, this new app features 6 ‘Fireman Sam’ games where the players take on the role of a fire cadet in training. New ‘Thomas & Friends™: Day of the Diesels’ App The launch of two new ‘Thomas & Friends’ apps continues the award-winning* collaboration between HIT and Callaway Digital Arts. A brand new ‘Day of the Diesels’ book app will launch on Apple’s iTunes App Store this month and will provide kids and families with an immersive interactive reading experience. Thomas fans can read, watch, listen and play with multi-touch animation, CGI video, painting, puzzles and games. Tapping into the heart of the brand, Callaway and HIT have also partnered on a new Thomas & Friends game app ‘Engine Activities’, due for release in December, where users will receive three activity bundles, consisting of animated puzzles, match card games and painting fun. This game app will also feature in-app purchase, offering users instant access to more Engine fun. Fans of the website and the new Thomas DVD special ‘Day of the Diesels’ can also look forward to a new online game which is currently being developed by Very Memorable and is set to launch on www.thomasandfriends.com later this year. Brand-new ‘Mike the Knight™’ Website Developed by Primal Screen with Nelvana and HIT, the all-new Mike the Knight website (www.miketheknight.com) will launch globally late October 2011. This innovative website will invite children into Mike’s magical world, offering a range of exciting new content such as animated sequences and a video player which will feature on each of the character’s pages, playing montages and songs created exclusively for the website. In addition, there will be games, activities, printables and much more for fans to enjoy. Commenting on this breadth of new digital offerings, Natasha Fishman, Senior Vice President, Global Brand Management & Digital Media at HIT Entertainment said: “HIT is dedicated to ensuring its preschool brands are fully represented across consumer touchpoints. We are thrilled to be expanding our Digital portfolio with Bob the Builder, Fireman Sam and Mike the Knight as well as enhancing our Thomas & Friends offering. These exciting new apps and websites serve to further enrich and extend the overall brand experience we deliver to our audiences”. |