United Colours of Smiley

SmileyWorld has signed a deal with Benetton to be the new face of their underwear and sleepwear range ‘Benetton Undercolours’. The range will be available globally in 5000 stores from March 2012.

Nicolas Loufrani (CEO of SmileyWorld) says; “I am very happy to work with Benetton – a brand that I love and have been buying since I was a child. We have worked on a very fun and trendy product range with their team and I am sure teens and young adults all over the world will love them.”