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Macmillan Children’s Books are delighted to announce that they have acquired publishing rights in Rastamouse, the adventures of the cool crime-fighting mouse and global superstar, from DHX Media, a world leader in producing and distributing groundbreaking family entertainment. The licence, which was heavily sought after by other UK children’s publishers, will enable Macmillan to publish a wide range of Rastamouse products - storybooks, sound books, graphic novels, annuals and ebooks amongst others. The first of these will launch in the UK in Spring 2012.
Rastamouse, the mystery-solving skate-boarder and his reggae band, Da Easy Crew, have proved a hit not only with the under-sixes but also with a growing number of their parents and students too. Created by Genevieve Webster and Michael De Souza, and developed from the original books published by Little Roots, Rastamouse and his band was one of the highlights of this year’s Glastonbury, and the group’s celebrity fans include Kylie Minogue, Lily Allen, Dizzee Rascal, Alexandra Burke and Simon Pegg. |
Suzanne Carnell, Publishing Director of Illustrated at MCB said: ‘I fell for Rastamouse the first time I saw him and so did the rest of my team! We’re thrilled to be the publisher of this lovable CBeebies star and look forward to working with him and Da Easy Crew.’ Rastamouse added: ‘Dem is some seriously talented people at Macmillan. Mi and da Crew cyant wait to start makin' some irie books wid dem.’
Following the launch of the TV series in January 2011 the show has risen to be one of CBeebies’s top animated programmes on the channel and the BBC iPlayer, whilst Youtube clips of the action are receiving hundreds of thousands of hits.
A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising. The production is supported by the Wales Creative IP Fund.
Visit www.rastamouse.com.
Follow us on Twitter @rastamouse_irie. |
