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A total of 5610* retailers, licensees and sales promotion professionals filled the halls of London Olympia during the 3 day event and feedback from both exhibitors and visitors has been extremely positive, with many commenting that this year has been the biggest and busiest in the show’s 13 year history. Total attendance was 7431* Brand Licensing Europe 2011 recorded a huge jump in retail attendance, with a staggering 22% increase on 2010. Overseas attendance also increased again, firmly asserting the shows position as the foremost event in the European Licensing industry. Running as a 3 day event, for the second year, continued to add value to the show with, 25% of visits to the show being made on day 3. Exhibitor numbers grew once again, with 252 exhibitors showcasing over 2,200 of the hottest properties. Brand Licensing Europe is pleased to confirm that 150 exhibitors have already signed up to exhibit at Brand Licensing Europe 2012 and 72% of the 2012 floorspace has already been sold. Jessica Blue, Event Director, Brand Licensing Europe said “Brand Licensing Europe 2011 has exceeded all of our expectations to become the biggest and most well attended event in its 13 year history. The show has received exceptional coverage in the media, for the second year running, from the likes of BBC, Sky News, The Telegraph and Radio Times. The biggest successes, however, took place on the stands themselves, with exhibitors seeing new licencees and retailers from across the UK and Europe that they had not previously had the opportunity to meet with before.” Brand Licensing Europe 2012 will take place from the 16th -18th October at Olympia, London. * pending AEO Audit |