Nicola was most recently a board director at Iris Nation, the UK’s largest independent integrated marketing agency with clients including Orange, Coca Cola and Disney. Prior to that she held senior marketing posts at Dunnhumby, Walt Disney Studios Home Entertainment and Tesco.

Alison Ruane, Associate Publisher, HarperCollins Children’s Books says: “Nicola brings to HarperCollins Children’s Books a vast amount of experience in developing successful creative consumer and retail marketing strategies for some of the biggest global consumer and FMCG brands. I look forward to Nicola applying her obvious marketing talents to our award-winning marketing team and successful, growing list”.

Nicola Way says: “I am thrilled to be joining HarperCollins at such a challenging and exciting time for children’s books, for which I have always had a passion. I am very much looking forward to working with the brilliant and innovative marketing team to promote their stellar list of authors even more effectively”.

Nicola will report to Alison Ruane and will take up her post on 9th January 2012.