Lisle International Licensing is delighted to announce the appointment of Prima Toys as the master toy licensee for ZhuZhu Pets® in South Africa. The deal, arranged by Lisle’s South African sub-licensing agent, Character Licensing & Marketing (CLM), will see various new ZhuZhu Pets® categories for fans in the territory. Based in Cape Town, Prima Toys is the leading toy and game distributor in Southern Africa; already representing many world famous brands and properties. The new ZhuZhu Pets® agreement will see them add to their portfolio with merchandise from various categories including publishing, plush, mini collectibles and Arts & Crafts.

Speaking of the deal, Francesca Lisle commented: “Prima Toys has over 42 years experience and is a dominant player in the region. This status will be invaluable for the growing the ZhuZhu Pets® licensing programme in South Africa and we are delighted to have them on board and look forward to working with them through the team at CLM.”

Further commenting, Ian Morris, Prima Toys’ CEO said: “Our aim is to remain at the forefront of the toy industry by sourcing cutting edge brands and products for our consumers, while employing innovative marketing strategies to compliment and support our world class brands. ZhuZhu Pets® is just the type of property that we like to invest in and it will make a perfect addition to our portfolio.”

For more information about the ZhuZhu Pets® licensing opportunities in South Africa, please contact Graham Stephen, graham@clmsa.co.za or for International licensing opportunities, please contact Gayle Tarrant at Lisle International Licensing by emailing gayle@lisleintlicensing.com