Digital specialist AT New Media, licensing agent for the smash-hit internet phenomenon Gummy Bear, has announced details of a new agreement with top licensee Bjorna that will see a fantastic range of Gummy Bear products launched onto the Scandinavian market.

Gummy Bear (aka Gummibär) is the all-singing, all-dancing icon that has been one of the standout digital hits of recent years. The multi-lingual crooner can sing in eleven different languages and this has led to a monumental international following, making him a huge superstar on the Web, with fans watching Gummy Bear content through sites such as YouTube and MySpace and via a dedicated web presence at www.gummibar.net. Breakthrough hit The Gummy Bear Song has been downloaded an astonishing one billion times and Gummy Bear videos are a constant presence in the top 10 of the iTunes Dance Music Video Chart. The new deal has been brokered with Bjorna after representatives of the company met with AT New Media during BLE 2011 and home textile products such as bed linen, towels, cushions, fleece throws and beanbags are now set to be released onto the market across Denmark, Sweden, Norway, Finland and Iceland.

The agreement adds to a burgeoning presence for the Gummy Bear brand across Europe – a plush range from Whitehouse Leisure is flying off the shelves across southern Europe, the UK and Ireland, whilst Fashion UK is on board for apparel. In addition, ccompanies such as Turkish telephone giant BN Telecom, Greek food manufacturer Ifantis and McDonald’s in Germany have also launched hugely successful promotional campaigns featuring Gummy Bear.

“Having Bjorna on board is great news and comes off the back of a very successful BLE,” says Simon Kay of AT Media, “the reaction to Gummy Bear at the show was just phenomenal; people were literally queuing up to find out more about the brand and the licensees we spoke to were very enthusiastic about the huge levels of internet viewership Gummy Bear enjoys and the opportunities this presents. There are plenty more deals in the pipeline for this bear!”