New Luv Me Buddies accessories and gifts deal

BRANDORA Editorial Staff - December 2011
 

 

Lavish and 2dream are pleased to announce an exclusive deal with Promoplast (PEA Group) to create and distribute Luv Me Buddies plastic, silicone and pvc accessories and gadgets.

Famous for kiosk and point-of-sale premiums and gifts, Promoplast will create a series of products based on the highly popular Luv Me Buddies and Luv Me Baddies characters, for distribution in the UK, France, Germany, Spain and Italy.

Marc Todd, CEO of Lavish Group, commented ‘the Luv Me Buddies licensing programme continues to grow, demonstrating the brand’s increasing appeal across Europe to children. We are delighted to be working with Promoplast, which has proven itself highly successful in this category, producing over 420 million items each year.’

Marc added that ‘the European network of agents and sub-agents is very pleased with the progress of Luv Me Buddies and we will soon announce details of further product ranges as well as deals with major European retailers for the brand.’