Ata-Boy, the US specialist and market leader in the field of licensed magnets and gift items has been awarded a license by The Smiley Company to produce a range of magnets, badges, key chains, stickers, night lights and mouse pads. The range will have its own distinct style based on the cool looks, stylish graphics and fun design philosophy of the SmileyWorld brand. Ata-Boy sell their products via hundreds of stores throughout the USA and currently hold licenses for some of the world’s most recognized brands including Betty Boop, Star Trek and Marvel Comics.

Jude Albright (CEO of Ata-Boy) says; “Ata-Boy, Inc. proudly announces a new partnership with Smiley World. We are pleased to be working with this iconic company to create a line of SmileyWorld gift products including: magnets, buttons, key chains, night lights, mouse pads and stickers. This new partnership will also allow us to create the iconic Smiley Watchmen button image, which has not been available in some time. Available soon at www.ata-boy.com”.

The range will be launched at the end of January 2012 in various stores throughout the US as well as on-line and by catalogue and will be supported by 25 tradeshows throughout the year.

Frank Shorf (Director of licensing USA and Canada for Smiley) says; “Smiley is very excited about our new partnership with Ata-Boy, Inc. We look forward to working with them to create a line of Smiley World products for the United States and Canada”.

Underpinning all ranges is the style and sensibility of The Smiley Company. Based on the world-famous Smiley logo, The Smiley Company is a brand that spreads positive values through cool and stylish graphic designs.

10% of all sales will go to charity through the Smiley World Association, which was formed in 2005 to help people in need by setting up health and educational infrastructures in third world countries.